Our Story

 

DISCOVER US

‘Payal Pratap’ is the eponymous label of designer Payal Pratap Singh. Launched in 2012, her designs exemplify the woman who is modern and independent, sensitive and appreciative of artisinal craft. We believe that what you wear is an embodiment of your personal universe and your sartorial choices reflect who you are and your lifestyle. Each piece is slow-crafted with respect for nature and our artisans; creating a fusion line that is eminently wearable in india and beyond and which follows no fashion trend in particular. The Payal Pratap woman is comfortable in her own skin, loves to experiment and is eco-sensitive. The Brand believes in timeless elegance and rustic exuberance, is emphatically craft based and encapsulates the rich cultural heritage of different regions of India's vast landscape.

WHAT WE DO

Our design aesthetic embodies modern motifs in intricate embroideries, texturing and patchwork details. Our signature pieces carry cross stitch embroidery which has become a technique synonymous with the Brand. Our works imbibe timelessness and serenity, bringing forth a glocal bohemian flavour with an Indian accent. Our contemporary pieces are eclectic, feature statement silhouettes, are very versatile and easy to layer. Pieces that form collectibles in your wardrobe and are cherished and give joy for years to come.

 

OUR JOURNEY

A design graduate from NIFT Delhi (National Institute of Fashion Technology) in 1994, Payal initially worked with a design house focussed on European exports until 1999. Thereafter she joined designer Rajesh Pratap Singh where she worked in various capacities for over a decade until 2011. These range of experiences urged her to seek her own individual voice. Her love for indigenous craft and passion for experimenting with silhouettes and colours led her to create her eponymous label and to express her unique aesthetic juxtaposing prints, embroideries and woven textiles effortlessly and consistently. In her first year she was a recipient of the Vogue Fashion Fund's runner up award. And there has been no looking back since.

 

PAYAL PRATAP SINGH

Founder - Payal Pratap & Umbar

 

SUSTAINABILITY: IT'S IN OUR NATURE 

GREEN NEEDLES

Consciously embracing natural fibres since inception, we try to keep our carbon footprint minimal. Experimenting with a myriad Indian weaves and a plethora of rich embroideries and texturing techniques that enrich our design landscape, we strive to create something unique, with a green needle. We envisage a world where craft is respected and the artisan venerated for their contribution in this creative journey. Our team is infused with a culture of zero wastage where leftover fabrics are used to create product and recyclable materials used for packaging. Let us all take this pledge to cherish what we have and tread lightly on nature.

 

Innovation meets sustainability

Using local techniques and engaging local artisans, creating a wealth of opportunity for the communities who support us. Thus giving back to society and also creating a tangible sustainable environment for craft and techniques to flourish. The ethos of the Brand lies in perceiving India as a canvas, deriving a contemporary design language.

Our Story